Boosting empathy: don't forget the "Why"

[Gabriel]

Do you want to empathize with the audience?

I want to share with you this TED talk where Simon Sinek explains what he calls the “golden circle” and the power of the “Why”. This has completely changed the way I look to generate empathy when pitching my project; I hope it will also help to improve yours.

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

What do you think about this talk?